Last week, I mentioned some of my goals for my blog in 2012. I want to continue to grow, and profit, from my words – both here on my blog and through my freelance work. I also want to stop using so many !exclamation points!, but that isn’t what this post is about! What this post is about is how mum everybody stays when it comes to talking about money and blogging. Sure, we all have a tribe and are probably pretty open with a few select people about what we charge for advertising space, sponsored posts, etc. But why do we keep it a secret?
Last week, while
wasting time networking on Twitter, I asked a question that sparked a huge conversation about what we as bloggers charge. I was recently sent an email by someone who wanted me to know what I charged for text links in (a) a post that I had already written and (b) in a sponsored post. I’ve written sponsored posts and so I knew what I charge for that (it depends on word minimums and other factors for me…others have different criteria for what they charge). But to just stick a text link into an existing post? I had no idea. Is it a one-time charge, a monthly charge to keep it there or an annual charge? Again, no idea…so I went to Twitter. And guess what? I got responses that included one-time charges, monthly and annual charges that varied from $5-$50 one-time charges to monthly charges from $10 and up. It was all over the map.
What I found so intriguing about this conversation…that we were having publicly on Twitter…was how open everybody was about what they charged. About how they also said that they usually started high in what they expected, but were willing to come to a happy medium on pricing if it meant they’d make a few bucks and help a client. This also sparked other questions: what do you charge for a sponsored post? Do you let others who are willing to pay you for the opportunity guest post? If you have a PR rep or client who you work with regularly, do you ever do anything for free? And of course the question, why don’t we talk about this more openly?
And I think part of the reason we don’t is because we don’t know if what we are charging is high, low, or reasonable. From this conversation on Twitter I learned a couple of things – I could make a decent amount of money by selling text links and I am selling myself short…I don’t charge enough for what I’m selling.
I’d love to start a conversation about this – would you join in? Would you be willing to share your rates with other people that are also willing to share? Would you be willing to share media kits – or better yet – critique media kits? Hell, if we’re gonna critique, would you be willing to critique someone else’s blog…sharing the things you like or think can be improved upon…and also have your blog critiqued? Share what you’ve learned since you started blogging? Would you want to ask questions of others and have them answered in an open, honest environment? Yep, I know you can find this information elsewhere but I know it’s hard to come across sometimes, especially for bloggers like me who are not “new” bloggers” but also not “old” bloggers either.
What do you think? Let’s talk!
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