“Dear Mommy Blogger”: A Major Blogger Pet Peeve

Dear Mommy Blogger,

Dear Blogger,

Dear Friend,

Dear Mom,

Dear mommyofamonster.com,

Dear ,

Dear Mommy Bloggers,

Dear Bloggers,

Dear Friends,

Dear Moms,

You get the idea.

This is such a pet peeve of mine.

We’ve all received pitches addressed like this. You can tell that the brand and/or PR or marketing agency put absolutely no effort into learning about who you are or what your blog is about. Who your audience is. Where your passions lie.

They simply find your email address – out of their own blogger bank or through your Contact Me page (you have one of those, right?) – and slapped a form letter to it. They are simply trying to reach out to as many bloggers as possible, with little worry about quality or even about hitting up the right kind of bloggers.

We also know that when we receive these kinds of emails, the person is usually requesting that we post information for free. Think press releases or events in your area.

The writers of these emails usually try to spin it as being beneficial to you by saying that you’ll be getting “exposure” and if you send them a link they’ll promote it on their social media outlets.

Sometimes I don’t mind sending out a tweet or FB post for non-profit type organizations. But even those requests usually don’t come addressed to Dear Mommy Blogger.

This just proves to me that we as bloggers still aren’t being taken as seriously as we should be. That we still aren’t respected. That our words and readers and reach still aren’t considered important by far too many brands or their representatives. That we are a dime a dozen.

I remember when I first started blogging that I would reach out to brands to pitch them about doing a review and giveaway on my blog. Since then I have pitched brands about advertising on my site or occasionally even for sponsorships. I would never in a million years think that addressing the pitch to “Dear Brand” would be a good idea, or God forbid, sending the pitch to multiple recipients. And I bet that if had, it would have been tossed out because of all the good ones they receive. Who would want to work with a blogger who was just grabbing for the first company that would take her or him?

So to all those brands and PR and marketing agencies out there, please take a few minutes to figure out who you are sending your requests to.

When you contact us, you are requesting that we become a business partner – would you ever address an email to a potential business partner so generically?

You are asking me and other bloggers to represent your brand/event/product by stamping our name and our brand on it – the least you can do is show us a bit of respect. Show us that you consider us a partner. Show us that you believe that we are valuable and that you understand that we can help build your success.

And I’m not the only one who thinks that the way we are contacted via email is disrespectful. Dagmar over at Dagmar*s momsense recently wrote a post titled I’ve Had It – My New Rules For Unsolicited Email Pitches.  Mom Spark also wrote a post titled Bloggers Don’t Want Cars, They Want Respect.

How do you feel about receiving pitches addressed to Dear Mommy Blogger? Have you written a post or read a post similar to this? If so, please include the link in the comments. And the next time you receive a Dear Mommy Blogger email or something similar, you can email them back with a link to this post!


  1. Yes! I hate these generic, can't-be-bothered-to-adress-you-by-name pitches. Half-assed if you ask me. I recently received an email pitch from an app developer, written in poem form, with references to several of my blog posts. His subsequent emails were also personal, addressed me by name, even mentioning my toddler's nickname, and he had clearly read my recent posts. Although I hadn't promised a review or similar, he remained polite and made an effort to keep me engaged. It made me want to want him to succeed with his app, so even though I don't do reviews, I am committed to helping push his app via FB and Twitter (after trying it of course). Now, if only all brands/ PR folks were savvy like this young man :) Alison recently posted..I Don’t SleepMy Profile
  2. The personal approach makes all the difference in the world in how you respond to these people. Alison probably said it best, that she really wanted the sender to succeed and found a different way of helping him. Personally, I find the idea that they are going to give me "exposure" is the most insulting approach. Unless they are, in fact, owners of a website that people who enjoy what you are personally blogging about will find interesting, they are strictly in it for the numbers – and that's all you are. I delete their e-mails automatically. Good post. Come visit when you can. SharleneT recently posted..Spicy Coconut Chicken Casserole - Solar BakedMy Profile
  3. I hate these pitches. My favorite was for me to review a product that they were not going to send me to review. I was told to review it off a picture and the description. And in return they would sponsor a giveaway for the item I reviewed. Yeah, I don't review products I've never used and giving something to one of my readers is NOT an incentive for me to work. Good to know that you're only interested in gaining twitter and FB followers. And that letter started with Hello, My name is blah blah and I work for blah blah. Thank you, I feel so special that you put so much effort into your letter. Twingle Mommy recently posted..The Money Smart Family System-Book ReviewMy Profile
  4. That's how I feel!! Yes, I made that one up ) Jamie H recently posted..Saying Good-Bye to LindsiMy Profile
  5. OOOPS! The link didn't work. Let's try that again... http://some.ly/OXuvAG Jamie H recently posted..Saying Good-Bye to LindsiMy Profile
  6. I got at "Dear Mrs. Eaglin" the other day. I cringed. It was so formal and yucky to me. lol Desiree Eaglin recently posted..The Irritating Smallish Things in My LifeMy Profile
  7. JDaniel4's Mom says:
    I love the pitches that call me JDaniel. They dan't call me JDaniel's Mom,but his name. I guess that could be my name, but most likely it isn't.
  8. Oh, yes... this! I hate receiving and more importantly responding to these types of e-mails. It irritates the crap out of me when they compliment me on my cute daughter. Doh!! Tonya recently posted..Sound OffMy Profile
  9. What I dislike the most is when they include the title of your most recent post as if they read it. Rachel, BacknGrooveMom recently posted..Espresso Anyone?My Profile
  10. While I'm not thrilled about getting one addressed wrong- b/c my name is ALL over my blog, including in my email address, I've been on the flip side of this and had to do a lot of blogger outreach. Do you know how many bloggers don't have their names anywhere that can be found easily? It's a ridiculous amount! And then there's the flip side where I will sometimes contact companies without knowing who exactly I'm reaching out to. It's the content of a pitch that can get me going, rather than what they address me by. ;) Shell recently posted..Things They Can’t Say: The Fierce Diva Guide to LifeMy Profile
    • Yes - the content is so important! When I get a "Dear Mommy Blogger" though, 99.9% of the time it's just a form-style email that is being sent to every blogger they are contacting. It's so frustrating!
  11. This site definitely has all of the information and facts I wanted about this subject and didn't know who to ask. http://www.youtube.com/watch?v=yWtQw9OzNwY recently posted..http://www.youtube.com/watch?v=yWtQw9OzNwYMy Profile
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