Dear Mommy Blogger,
Dear Mommy Bloggers,
You get the idea.
This is such a pet peeve of mine.
We’ve all received pitches addressed like this. You can tell that the brand and/or PR or marketing agency put absolutely no effort into learning about who you are or what your blog is about. Who your audience is. Where your passions lie.
They simply find your email address – out of their own blogger bank or through your Contact Me page (you have one of those, right?) – and slapped a form letter to it. They are simply trying to reach out to as many bloggers as possible, with little worry about quality or even about hitting up the right kind of bloggers.
The writers of these emails usually try to spin it as being beneficial to you by saying that you’ll be getting “exposure” and if you send them a link they’ll promote it on their social media outlets.
Sometimes I don’t mind sending out a tweet or FB post for non-profit type organizations. But even those requests usually don’t come addressed to Dear Mommy Blogger.
This just proves to me that we as bloggers still aren’t being taken as seriously as we should be. That we still aren’t respected. That our words and readers and reach still aren’t considered important by far too many brands or their representatives. That we are a dime a dozen.
I remember when I first started blogging that I would reach out to brands to pitch them about doing a review and giveaway on my blog. Since then I have pitched brands about advertising on my site or occasionally even for sponsorships. I would never in a million years think that addressing the pitch to “Dear Brand” would be a good idea, or God forbid, sending the pitch to multiple recipients. And I bet that if had, it would have been tossed out because of all the good ones they receive. Who would want to work with a blogger who was just grabbing for the first company that would take her or him?
When you contact us, you are requesting that we become a business partner – would you ever address an email to a potential business partner so generically?
You are asking me and other bloggers to represent your brand/event/product by stamping our name and our brand on it – the least you can do is show us a bit of respect. Show us that you consider us a partner. Show us that you believe that we are valuable and that you understand that we can help build your success.
And I’m not the only one who thinks that the way we are contacted via email is disrespectful. Dagmar over at Dagmar*s momsense recently wrote a post titled I’ve Had It – My New Rules For Unsolicited Email Pitches. Mom Spark also wrote a post titled Bloggers Don’t Want Cars, They Want Respect.
How do you feel about receiving pitches addressed to Dear Mommy Blogger? Have you written a post or read a post similar to this? If so, please include the link in the comments. And the next time you receive a Dear Mommy Blogger email or something similar, you can email them back with a link to this post!