Make A #PromiseToBaby With Johnson’s Baby Products

When I think of babies, I always think of softness, snuggles, blankies, quiet middle-of-the-night feedings, and scents. Scents like the smell of a newborn baby, the sweetness of their breath, and always Johnson’s Baby products.

The Johnson's Baby products family is excited to introduce you to seven newly reformulated products that promise to keep your baby safe from harsh and unsafe chemicals. #PromiseToBaby

When I was about 13, my mom had my youngest brother, and I remember coming home from school and immediately smelling Johnson’s baby shampoo and lotion. Those scents still automatically make me think of babies every time I smell them…even if there are no babies around!

And while my babies are no longer babies, I still use Johnson’s Baby products on them, specifically the lotion and powder.

And now I have another reason to love Johnson’s Baby. They recently removed formaldehyde-releasing preservatives and reduce traces of 1,4 dioxane from all of their baby products, everywhere around the world. This is because they listened to moms – just like you and I – who had concerns about some of the product formulas. They also removed parabens, and the new and improved products will continue to roll out onto retail shelves until they meet all of their commitments.

The Johnson’s Baby Family is excited to introduce you to seven newly reformulated products:

  •  JOHNSON’S® Baby HEAD-TO-TOE® Wash
  • JOHNSON’S® Baby Lotion
  • JOHNSON’S® Baby Shampoo
  • JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
  • JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
  • JOHNSON’S® Baby Shampoo with Calming Lavender
  • JOHNSON’S® Baby Soothing Vapor Baby Bath
For more information about policies and timeline, visit

Johnson’s Baby also launched a heartfelt campaign called “Your Promise is Our Promise” as a way to express an ongoing commitment to moms. Just as moms make promises to their children, Johnson’s Baby also makes promises so moms don’t have to worry about the products they use on their little ones.

The “Our Promise” video, which can be viewed on YouTube, is an open letter to moms showing scientists and their families coming together to build an origami stork mobile, symbolizing the delivery of the Johnson’s Baby promise to always listen to moms.

The “Our Promise” video concept was inspired by a Japanese legend that folding 1,000 origami cranes will result in a wish granted and a promise fulfilled, which is thought to be a big labor of love. Changing the Johnson’s Baby products was their labor of love for moms and babies, but they used storks in the video because they represent the delivery of babies, and the hopes and promises of families.

The Johnson's Baby products family is excited to introduce you to seven newly reformulated products that promise to keep your baby safe from harsh and unsafe chemicals. #PromiseToBaby

I love this new promise! What do you think of this new Johnson’s Baby initiative? What is your favorite Johnson’s Baby product?

This is a sponsored post. As always, all opinions remain are my own and I meant every word I said about my love for JOHNSON’S® Baby products!


  1. I too love the smell of J&J products, but as soon as I had my son, I remember seeing a report on BPA. This fueled my research into products and the various chemicals used in them, and I promptly threw away 7 bottles of baby shampoos and lotions. I'm excited to hear this about J&J, and look forward to finding their new formulas on the shelves. laura recently posted..Deployed Straight to HELL – entry1My Profile
  2. Johnsons baby products are really amazing and I must say that they are a must have. I've been using them for so long and they are really great. Perfect for a baby shower gift! Shannon J. Perkins recently posted..Hello world!My Profile
  3. We are using it for so long years. If J&J reformulated their products, what specific ingredients they removed? I am just curious.
  4. Although Johnson's Baby products are very effective to be use. I just wondering, were did they get the idea on how it will become effective is there have a secret? Because in how many years that I used it to my baby, still I never down it. Catherine Davis recently posted..Praesent Et Urna TurpisMy Profile