You know you have Klout, right? You might not know what it is yet, but you definitely have it if you
have any social media addictions use social media. If you are addicted to social media, you are probably very familiar with your Klout score…but if you aren’t, here’s an overview of what Klout is all about!
What is Klout?
If you use Facebook or Twitter regularly, you’re going to want to head over to Klout.com right now and sign up to get your Klout Score. Your Klout Score measures your overall online influence. It ranges from 1 to 100, and the higher your score, the wider and stronger influence you have.
Basically, your Klout Score tells you what your influence is to drive people to action. Action can be a reply, a retweet, a comment, or a click.
So what do these things mean?
The score will also show you your True Reach, Amplification Probability, and Network Score.
True Reach: This is the size of your engaged audience – the people that actually pay attention when you say something and react to your message. This could mean they respond, “like” something on Facebook, or “retweet” on Twitter.
True Reach is broken down into these categories:
Are your tweets interesting and informative enough to build an audience…do people listen to you?
How far has your content been spread across Twitter? Do you get retweeted regularly?
Amplification Probability: Simply put, it’s the likelihood that people will respond to your messages by retweeting, @messgaing you back, liking, or commenting. This is also on a scale of 1 to 100.
Amplification is broken down into these categories:
How diverse is the group that @ messages you? Is it the same few people all the time or do you get them from a variety of different people?
Do you start and/or participate in conversations? I know my Klout Score always goes up after the Friday night #WineParty on Twitter!
The chances of you being retweeted: do a lot of people retweet you or is it always the same few people?
How much do you tweet? Is it too much or too little?
Are your tweets effective? Do you get new followers, retweets and @ replies or are you ignored?
Amplification is Measured By: Unique Retweeters, Unique Messages Retweeted, Likes Per Post, Comments Per Post Follower Retweet %, Unique @ Senders, Follower Mention %, Inbound Messages Per Outbound Message, Update Count.
Network Score: This will tell you how influential your audience is on a scale from 1 to 100.
Network is determined by:
How influential are the people who @ message you?
How influential are the people who retweet you?
How influential are the people who follow you?
How influential are the people who list you?
How influential are the people who follow the lists you are on?
Network is Measured By: List inclusions, Follower/Follow Ratio, Followed Back %, Unique Senders, Unique Retweeters, Unique Commenters, Unique Likers, Influence of Followers, Influence of Retweeters and Mentioners, Influence of Friends, Influence of Likers and Commenters
Why should you care?
Understanding your influence within the world of social media is important to you and companies who work with you. If you don’t track how much influence you have, you will never be able to grow and change in a positive direction.
And Klout is important. In fact, BlogHer and Ketchum PR recently released a study showing that bloggers’ voices and opinions have replaced celebrity endorsements as reliable sources! If people want to know the truth, they seek it via social media, not through advertising. This is the influence that Klout is measuring.
So your Klout Score is low?
Of course it will take some time to increase your influence, and there are many ways to do it.
Here are a few suggestions:
Make sure that your content is top notch…I’m not only talking about on your blog, I’m also talking about on social media sites.
Initiate lots of chatter: Ask questions, ask for opinions, start a conversation, jump in on a discussion.
Reply to people who talk to you: Nothing is worse than trying to talk to somebody only to be ignored! Don’t be that tweep. Mind your manners and be sure to say please and thank you.
Acknowledge retweets, likes, and favorites: Let people know that you are paying attention and notice when they like what you have to say or share.
I know this was really long, and I apologize. But I hope that it helps you understand how important social media is and will be in the future!
Stay tuned because next week I’m going to tell you about Klout Perks – the free stuff you can get when your Klout Score is high! And by free stuff I mean free wine, free gift cards, free movie screenings, free weekend getaways and more!
Also, if you have any questions at all about Klout, leave them for me in the comments below and I’ll answer them next week as well. I’m in no way a Klout expert, but I will definitely do my best to answer them!