On Monday, Facebook was flooded with a viral video about 20 strangers kissing. These strangers were paired up and asked to kiss each other for the first time. I didn’t watch it on Monday, but finally broke down and watched it yesterday and immediately loved it. I even shared it because it made me so happy.
Have you seen the video yet? You can watch it here. I’ll wait before I continue…
Sweetest thing ever right?! 20 strangers kissing! It was awkward and funny and sweet and passionate. I thought it was and thought about it throughout the day. The strangers were all rather good looking and put together, but I figured they got a little makeup session and styling or something before the shoot.
Then, yesterday afternoon, we all found this out – Wren studio, a womens wear brand out of Los Angeles, announced on Twitter that the video was shot as part of an ad campaign for their Fall 2014 collection:
— WREN (@WRENSTUDIO) March 11, 2014
Well, I didn’t find out via Twitter, I found out when someone posted this article via Slate.com on Facebook (it’s a great article, read it.) And like the article says: “I’m betting that if Pilieva had filmed the video with a more diverse cast of all the people in the world who constitute “strangers,” the result would have been more unsettlingly comedic than searchingly romantic.”
Call me naive, but now I’m feeling kinda duped. Although it was fun to watch I am bummed to find out that the 20 “strangers” kissing also happened to be paid models. And I’m bummed that it wasn’t originally shared as an ad.
Does it change the way I feel about it? Yes. I thought I was catching innocent, beautiful moments but these models knew what they were doing. So they made it passionate, sweet, more for show than feeling.
Did you watch the video? How do you feel about it being an ad?